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The Ultimate Sales & Marketing Event for the Decorated Apparel Industry.
July in New Orleans, LA
Join this 1-Day Event led by Industry Experts, Tom Rauen & Marshall Atkinson
Shirt Lab Chicago starts in
Space is Limited, click below if you want in...

The Ultimate Event for Sales & Marketing in the Decorated Apparel Industry

What if you could meet people from some of the best screen-printing, embroidery, and promotional product companies in the industry?

What if you could get them to answer your toughest questions regarding the path to success?

What if they shared with you those secrets?

What would it be worth to you to figure out EXACTLY how to implement these sales and marketing strategies into your business?

Well, on July 22 you can do exactly that.

We've created an event where you will have a chance to learn from some of the top business owners and marketers in the industry...and a select group of other decorated apparel industry owners just like you.

All you have to do is click the button and get your tickets now!

EVENT LOCATION: Venue Six10 - Chicago, IL
Address: 610 S. Michigan Ave, Chicago, IL 60605
Networking Event

Elephant & Castle - 111 W Adams St - Chicago, IL 60603

Thursday July 21, 2022
Relax, unwind, and get to know other industry friends, our speakers, and our sponsors too.

Come meet everyone and take part in our always outrageous Rock, Paper, Scissors tournament. Will you be the Champion this year and take the trophy?

It's from 7:00pm to 9:00pm Thursday night and FREE for all event attendees. 

Sponsored by STAHLS'.

Shirt Lab Chicago Itinerary

** All Times listed are Central Standard Time. CST local to Chicago.

Thursday July 21st

7:00pm - 9:00pm Networking Event - Elephant & Castle - 111 W Adams St., Chicago, IL
*Sponsored by STAHLS'

Friday July 22nd

8:00am - Networking & Coffee

8:30am - Shirt Lab Chicago Opening - Tom & Marshall
​8:45am - Jay Busselle - "A Blueprint for Brand Relevance"
9:25am - Rum Walia - "Building a Brand Guideline"

10:05am - Break

10:35am - Tom Rauen - "Secret Marketing hack with Events"
11:15am - Dawn Sinkule - "Optimizing for Web Converision"

11:55pm - Lunch

12:30pm - Marshall Atkinson - "NFTs for Our Industry"
1:10pm - Matt Marcotte - "How Efficiency Combats Inflation"

1:50pm - Break

2:00pm - Renee Hribar - "Close the Sale in 10 Minutes (or Less)"
2:40pm - Kevin Baumgart - "Building a Sales Machine"
3:20pm - Richard Greaves - "Forgotten Fundamentals"

4:00pm - Break

4:15pm - Panel Discussion - All speakers Q&A Discussion
5:00 pm - Closing
​7:00 - VIP DINNER (Limited Seating with Speakers)

Exclusive VIP Dinner
Friday, July 22, 2022
For shops that want the best Shirt Lab experience possible, grab a seat at our exclusive Shirt Lab VIP Dinner.

Availability is limited to only 20 shops, so this will definitely sell out.
The VIP dinner is your chance to meet and hang out with a select group of Shirt Lab instructors, sponsors, and other VIP shop owners.

Seating is extremely limited to keep the evening intimate and special. Upgrade your Ticket now!
OFFICIAL HOTEL: W Chicago City Center
Address: 172 West Adams Street, Chicago, IL 60603
Phone: 312-917-5705

*Room Block Deadline: JUNE 30th.

Jay Busselle

A Blueprint for Brand Relevance

According to experts, after months of pandemic living, limited real-life interaction, political and social unrest, we are in the middle of a brand relevance revolution. Businesses without a relevant brand will struggle to compete in 2022. Buyers are seeking brands that enable compassion, community, and connection. Review 4 branding pillars to help you build and keep your brand relevant.

It's been about 30 years since Jay started printing and selling “unofficial replica” t-shirts in the mid 80’s of his favorite skiing and skateboarding companies. Jay is a board member, referred to as “chefs” for PromoKitchen, an all-volunteer nonprofit group focused on mentorship. He is a highly rated industry presenter and a trainer on topics like branding, social media and LinkedIn. Jay is currently the VP of sales and marketing at Equipment Zone, founding partner at FLEXpoint and a self-proclaimed CTO: Chief Taco Officer 🌮 🌮. Jay says he found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys!
Rum Walia

Building a Brand Guideline

Rum shares the thinking and tips behind building a brand guideline for your business. Make it easy to communicate your brand consistently. Learn how to communicate your branding to communicate faster, drive loyalty, and stand out from the crowd.
Ever since I started my first business as a freshman in college, I’ve been an adventurous entrepreneur. This curiosity has led me to work in many industries, from real estate to finance to hospitality. In 2016, I found my calling in apparel decorating and manufacturing, and three years later, I became President of Supacolor. In a sector filled with large, legacy competitors, we have revolutionized the industry and quickly become a recognised, trusted brand. This has Supacharged our growth to the point that we now operate five factories, with nearly 250 employees worldwide.This success could not have happened without the many experiences that got me here. One of the biggest lessons I learned as an entrepreneur was that the difference between winning and losing in business comes down to people. Those we serve, lead, and learn from must always be at the center of our universe. On the surface, it may appear that I’m in the business of manufacturing heat transfers, but I see it as being in the business of helping people make it. If I am fortunate enough to help someone learn from my experiences, and that helps them succeed, in business or in life, then I feel like I’ve won too. This is the reason I do what I do, and I love it!
Tom Rauen

Secret Marketing hack with Events

Tom will be sharing how he has tied events into building brand exposure, getting new clients, building relationships with existing clients, and increasing sales. From in house private events to large public events, Tom will show you the secrets to running a successful event for your company that puts you as the authority in the marketplace. 

These events help build your community and following all while promoting your business and what you do. If you want to learn how to host a VIP Client Day, New Product Showcase, Charity Walk/Run, Charity Community Event, and more, Tom will show you the behind the scenes details of how to do this successfully.
Tom is an entrepreneur and investor with a passion for community, marketing, and innovation.

Tom is the founder and CEO of, an Inc. 5000 company, and co-founder of Shirt Lab. Tom shares his marketing expertise with the Screen Print Marketing FB Group as well as group coaching and online courses.

Recognized Worldwide for his marketing stunts, most notably breaking the Guinness World Records for wearing the most t-shirts at once with 247 T-shirts, freezing a t-shirt in under 1-minute, and the infamous Pope Bracket.

Tom is an avid ultra distance runner and enjoys traveling with his wife Amanda and two children Thomas Jr. and Theodore
Dawn Sinkule

Optimizing for Web Conversion

How is your website doing? Looking to turn some of those visitors into sales? Is your website optimized for conversion? Are you capturing the leads? 
Dawn Sinkule is an MBA graduate with over 17 years of experience at a Fortune 25 retail company 🎯. During her time in corporate America, she successfully managed billion-dollar budgets and lead teams of thousands. Dawn has since successfully created, managed, and operated an award-winning, unique, boutique agency: Digital Dawn. She is also a Wife to 1, a Mother of 2 humans and 3 fur babies, and an eComm Marketing Aficionado 🤓 Digital Dawn is an award-winning Marketing Agency for million-dollar eCommerce brands. Bringing the full force of her pricing strategies, manufacturing connections, distribution channel management and marketing expertise, Digital Dawn is unique. Get directly into the hands of ideal buyers with cutting-edge strategy, trending advertising creative paired with traditional marketing data. Strategically placed paid media, unique email marketing methods and Conversion Rate Optimization get BIG results.Digital Dawn’s mission is focused on accelerating eCommerce brands plan, grow and profit online.
Marshall Atkinson

NFTs for Our Industry

Learn how NFTs work, and how you can implement them for your customers to increase sales, be relevant, and stickier to your customers.
As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He is a frequent trade show speaker, article & blog author, and is the host for the YouTube show for Jerzees “Adventures in Apparel Decorating” as well as the podcast “Success Stories with Marshall Atkinson” that is sponsored by S&S Activewear. Atkinson has released four eBooks for the industry: “Top 10 Workflow Tips”, “Shop Basic Info Pack”, “Price for Profit”, “T-shirt Texture Tricks”, and “Moving Past Disaster”. In 2020, he has developed the first in a series of online learning courses. “6 Steps to Kill Your Production Downtime” is focused on eliminating costly production downtime with several easy-to-implement lessons. The eBooks, online courses, as well as his shop coaching plans and several hundred industry blog articles, can be found on his website at He hosts the popular “Q&A with Alan and Marshall” weekly industry show with co-host Alan Howe. Marshall also co-founded a decorated apparel industry sales and marketing education company called Shirt Lab, with industry entrepreneur Tom Rauen. In 2020, Marshall was elected into the Academy of Screen and Digital Print Technology (ASDPT) as a member. He can be contacted by email at or (850) 445-3155.
Matt Marcotte

How Efficiency Combats Inflation

Learn how increasing your efficiency can help combat rising costs.
Matt Marcotte is a Sr Success Manager and Implementation specialist for Printavo, working with hundreds of print shops throughout the country, teaching and writing about best operational practices for the printing industry. His extensive background includes working with an industry leading screen printing supplier as a business advocate, sales leader, and specialty consultant. He has managed multiple high-volume production print shops with national retail clients like Adidas, Threadless, and Billboard’s top 100 touring acts. Matt also owns a small print shop and Software start up to continue to develop more strengths in the industry. His experience offers valuable insight into developing management skills under tremendous pressure. Matt is an advocate for systems-based solutions that resolve production problems before they start.
Renee Hribar

Close the Sale in 10 Minutes (or Less)

If you've ever thought you'd land that deal, but then didn't. . . this is for you. Get my "insider" (totally legal) selling secrets!
Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".
Kevin Baumgart

Building a Sales Machine

When it’s the right time to hire your first salesperson and how to do it. How to build a playbook for sales. The importance of metrics and sales KPIs. Outreach/emailing strategies, and how to do a proper needs analysis.
Kevin has 20+ years of sales/sales management experience in startup and entrepreneurial companies. He's helped dozens of screen printing companies of all sizes to improve sales and drive more revenue to their business. He holds an advisor role at multiple growth companies and has managed sales teams of over 50.
Richard Greaves

Forgotten Fundamentals

We all know we SHOULD be doing things right, but quite often we seem to miss a step, or cut corners. What is the impact of that on your business?
Richard has helped improve screen printing through hundreds of on-site visits, articles, and seminars all over the world.

He started in 1979 at Eder Manufacturing in Milwaukee, Wisconsin where they sewed and printed custom flags plus printed t-shirts for the ad-specialty industry. Then he worked in a North Carolina shirt factory printing on shirts before they were sewn, then started another sewing and printing shop near Philadelphia with Jeffrey Gitomer specializing in four-color process printing. In 1984 he met Don Newman and eventually worked at Stretch Devices as a “General” manager.

Richard wrote a monthly column in Screenprinting magazine called Greaves on Garments for 9 years and was the technical editor for Printwear magazine for 5 years. He has the most complete collection of screen printing magazines known and has been a member of the Academy of Screen & Digital Printing Technology since 2000.

After traveling all over the world as a consultant. he settled down and worked at Lawson Screen Products as Supply Director, then moved to New York to work at Ulano as Technical Product Manager. After a stroke in 2009, he’s still traveling to speak and consult on screen printing problems and is a resource for answering questions.
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